Pond’s Pitch (2009)

When we were invited to pitch Pond’s in 2009 we knew we had the difficult task of taking a very well known brand and revitalizing it in a way that erased preconceptions held by women across America. We drove talk and trial in the digital space while creating a teaching moment around the value of a simple, inexpensive formula. The basic idea, “One Simple Change.” I was the lead writer, and even penned the sample MomBlog entry. We scored the win.

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