Jeep (2010)

My team at SapientNitro, the new interactive AOR for Chrysler, was promptly charged with reinvigorating Jeep, one of the iconic brands in American automotive history.

2011 Jeep Grand Cherokee Microsite and Digital Campaign
The 2011 Grand Cherokee launch was one of the most important for the brand in decades and our campaign illustrated the renewed pride and craftsmanship that went into building the vehicle. Users got the opportunity online to observe the quality of the vehicle, interact with it, and hear from those who made it.

Our campaign leveraged a microsite with an interactive build module, rich media based on vehicle features, a gallery of photos, edited video and wallpapers. Driving to the site was a series of banner ads that captured the spirit of this reborn icon in a new digital world.

 

The microsite took home a Gold Addy award and the interactive campaign was praised on Notcot shortly after launch

2010 Jeep.com Redesign
Our team redesigned the Jeep website around the duality between the brand’s iconic spirit of adventure and the superior sophistication and craftsmanship new to the 2011 models. Further, the site mirrors Jeep’s status as the most social auto brand by pairing the vehicle-centric “Drive” portion of the site, with a “Live” section, a portal for social media, gear and events. Visit the new Jeep.com