A Writer Trying to Make it in this Art-Directed World

I started my career in brand naming. As a writer and name developer with the Miami-based consultancy, Brand Institute, I worked with clients such as Pepsi, Merck, Novartis and Proctor & Gamble. I later worked as Online Communications Editor as part of an in-house branding and communication team at the University of Miami.

Now in my sixth year with SapientNitro, I’ve worked as a Senior Copywriter on a number of accounts including Jeep, Dodge, Citibank, Kaplan University, Travelers Insurance and the Sapient internal branding team.